How it works
Let's see what's possible.
Venue IQ is a deterministic model, not a guessing game. Everything you see is calculated from the information you provide and clearly labelled as an estimate.
01
TELL US ABOUT YOUR VENUE
A few questions about your venue, audience and programming. Ranges are fine — you never need exact figures, and optional questions can be skipped without affecting the analysis.
02
DISCOVER YOUR POTENTIAL
Your answers run through the Venue IQ model: estimated customer value, event value, an opportunity score across six components, personalised insights and a what-if simulator.
03
PUT IT TO WORK
If the opportunity looks interesting, Culture Vulture can build the event around it — programming, audience, marketing, communication, data and technology.
What Culture Vulture does
CURATION
- Artist booking
- Event concepts
- Lineups
- Programming
AUDIENCE
- Audience development
- Community
- Targeting
- Ticketing
MARKETING
- Campaigns
- Social
- Creators
- Content
COMMUNICATION
- Broadcast
- CRM
- Direct audience communication
DATA
- Audience intelligence
- Venue analysis
- Performance tracking
TECHNOLOGY
- Automation
- Lead generation
- Event infrastructure
- Data systems